All artwork is printed on Fine Art Exhibition paper with archival inkjet pigment and hand cut to size. Only the finest quality professional grade materials are used to ensure the highest quality product that will stand the test of time. All prints are signed by Edwin Datoc
In 1970, the Australian sheep flock peaked at 180 million head, and was followed by a decade of positivity and high profitability in the Australian sheep industry. At this time, the Australian sheep industry was predominantly based on wool production, supported by increasing global demand for wool and guaranteed minimum producer wool prices.
Lamb production, on the other hand, was considered a by-product of wool, and productivity growth was slow. Additionally, during the 1980s, lamb was not an overly popular protein, with per capita consumption in decline and a relatively poor quality and health image – both in Australia and around the world.